is a pioneer in online Binary options trading. The company formerly known as Betonmarkets was founded in 1999 by Jean-Yves Sireau. Binary option is a type of financial trading in which the outcome is either a fixed monetary value or nothing at all. Binary options are based on a simple yes or no outcome. For example, a binary investor could predict and place a wager as to whether the price of any given currency or commodity would rise or fall at a specific time.  If the trade goes as predicted by the binary trader after the period elapses then the trader is said to be in the money, else the trader is said to be out of the money. Initial Coin Offering ICO has been live since November 15 and is scheduled to run until December 25.  The CEO in a recent interview with ICOAlert has said:” was founded in 1999 with the vision of making binary options easily accessible to retail investors worldwide. Today, we are a profitable and debt-free company with an accumulated turnover of over $3billion since launch.” He also noted that in the actual sense, the company is expected to conduct an initial public offering, but due to the slow nature of the IPO ecosystem, has opted to organize an initial coin offering instead. In the words of Yves Sireau, as excerpted on ICOAlert:

“Naturally, the next step for a company of our size and maturity is to go public through an initial public offering (IPO). This would allow us to raise fresh capital to spur further growth. However, an IPO in itself is a complex and slow-moving process. So we decided to perform an ICO, or IPO on the Blockchain instead.”

The Binary options token is entirely different from the tokens issued by most ICOs. The holders of the binary tokens will receive dividends on a regular basis as obtainable when shares of a company are purchased during IPOs. Binary ICO investors also have the option of converting the binary tokens into ordinary shares. The CEO of has further reiterated that the company has succeeded in conducting the ICO as a full substitute to the IPO, thanks to Blockchain technology and smart contracts.

ICO Schedule

The ICO has been live since November 15, 2017, and will run until December 25, 2017.

There are a total of 10,000,000 tokens up for grabs during the main ICO at the conversion rate of $1.35 = 1 BINARY token, which is 100% of the total token supply.

The ICO accepts both fiat and cryptocurrencies.

The accepted currencies are: USD, GBP, EUR, AUD BTC, ETH, and BCH

You can learn more about the ICO at

You can follow on twitter @Binarydotcom


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